The Black Consciousness Day holiday, from November 19 to 22, is one of the last chances of the year to leave São Paulo and enjoy the coast before high season. It's four days in a row with late-spring weather, and Maresias, in São Sebastião, is a practical choice for families traveling with kids: a long beach, plenty of tours nearby and everything a family needs just minutes away.
In this guide, we put together a four-day itinerary designed for families, with tips to enjoy it without rushing, a plan B for bad weather and ways to keep the budget in check.
Why spend the Black Consciousness Day holiday in Maresias?
Maresias is known for its big beach and complete infrastructure: restaurants, shops, leisure options and quick access to the other beaches of São Paulo's North Coast. On long weekends the town gets busier, so it pays to plan a little more when choosing where to stay.
For a family trip, the ideal is to combine two things: being close to the beach and sleeping somewhere quiet.
What's on in São Sebastião during the holiday
From November 19 to 22, the city hosts São Sebastião Preta, a program celebrating the date. Check times and activities on the city hall's official channels. On November 20 and 21, Parador Maresias hosts the Goodtimes and White Party events, a few minutes from central Maresias.
If your family prefers a calmer atmosphere, choose an inn on a quiet street: you can join the buzz of the town whenever you like and come back to a peaceful place at bedtime.
4-day family itinerary in Maresias
Thursday (Nov 19): arrival and first sunset. Leave São Paulo early to beat the pre-holiday traffic. Check-in at Villa Blu starts at 3 pm: there's time to drop off your bags, walk down to the beach and watch the sunset with the kids before dinner.
Friday (Nov 20): beach and pool day. Enjoy the morning on the sand, when the sun is gentler. Villa Blu is 700 meters from the beach, about a 10-minute walk, and lends a beach kit (towels, chairs and umbrella) free of charge, so nobody needs to bring anything from home or rent on the beach. In the afternoon, the heated pool is the kids' break, and the sauna is for the adults.
Saturday (Nov 21): beaches and tours of the South Coast. Set the day aside to discover other beaches in the region, such as Paúba, Santiago, Toque-Toque, Calhetas, Camburi and Baleia. With kids, a guided tour makes things easier: the speedboat tour of the 3 Islands of the South Coast and the EcoTour at Calhetas Beach, by Maresiastur, are suitable for all ages. Villa Blu guests get 10% off Maresiastur tours with a coupon requested at the front desk.
Sunday (Nov 22): an unhurried goodbye. Enjoy breakfast calmly (it's served from 8 to 10:30 am), take one last dip in the pool and check out by noon. Before hitting the road, plan your return to avoid the busiest hours.
What if the weather turns?
November on the coast brings sunny days, but also cold fronts, wind and rain. That's why the inn's facilities matter: with a pool and a sauna, the family's plans don't depend on the weather alone, and that makes a difference with kids.
At Villa Blu, the pool is heated: the water is warmed all year round to stay at a pleasant temperature even on cloudy days (it isn't hot like a hot tub). The sauna is open every day from 10 am to 10 pm.
How to travel as a family without breaking the bank
Traveling as four adds up quickly. A few tips to keep the budget under control:
- Choose accommodation with breakfast included, which already covers the first meal of the day.
- Check whether a beach kit is lent, so you don't pay to rent chairs and umbrellas on the sand.
- Check the children's policy. At Villa Blu, children up to 3 years old stay free (up to two per room).
- Book directly with the inn. On Villa Blu's official website, the rate is 10% lower than on booking platforms, with a best price guarantee and payment in up to 6 installments.
- Sign up for Clube Villa Blu before booking. That's how the cashback goes into your account for your next trip.
Holiday terms at Villa Blu
For November 19 to 22, Villa Blu has a special rate for direct bookings:
- Minimum stay of 3 nights
- 5% cashback through Clube Villa Blu (sign up before booking)
- Payment in up to 6 installments
- Non-refundable rate
- On sale until November 15
An inn in Maresias for a family holiday
Villa Blu is at Av. Guanabara, 196, on a quiet street in Maresias, a 10-minute walk from the beach. It was founded in 2017 by Markus's family and welcomes couples, friends and families in four types of rooms, from the suite for two to the apartment for up to four. Breakfast, the heated pool, the sauna, the beach kit and one parking space per room are included in the rate.
The care of the family and the team shows in the reviews: 9.3 on Booking, 4.8 on Google and Tripadvisor's Travelers' Choice Best of the Best 2025 award.
Frequently asked questions
How many nights are required for the holiday? With Villa Blu's special rate, the minimum is 3 nights.
Is the rate refundable? No. The special holiday rate is non-refundable.
Can I pay in installments? Yes, in up to 6 installments.
Until when can I book? The holiday rate is on sale until November 15.
Do children pay? Children up to 3 years old stay free, with a limit of two per room. Guests under 18 check in with a birth certificate and photo ID.
Is the beach close? Maresias beach is 700 meters away, about a 10-minute walk. The beach kit is lent free of charge.
Book your holiday in Maresias
If you want to spend the Black Consciousness Day holiday in Maresias with breakfast included, a heated pool and a beach kit waiting at the front desk, book directly on Villa Blu's website by November 15 and get 5% cashback for your next trip.
Book on the official website
